Thursday, September 23, 2010

Brand compliant

Big Changes!

The branding gurus in Atlanta DCS have perused the Federal Proposal template and given their feedback. So – there are quite a few changes and we are now fully brand compliant.

I’ll wait for the applause to die down before I continue...

Let’s get to it. Here are some of the most prominent changes:

Branded Tables

I have adjusted the tables to match the table presentation on Brand Space. So they now look like this:

Table Heading Table Heading Table Heading
Table Body Table Body Table Body
Table Body Table Body Table Body
Table Body Table Body Table Body
Table Body Table Body Table Body

 

Branded Callouts

Callout heading
Per branding, the border is set to 1.5 points with a matching color heading. The template contains three different color callouts in this style.

The Federal Proposal template now contains five different callouts, all found in the Quick Tables Gallery (Insert>Tables>Quick Tables). The first three callouts are variants of the callout shown to the right. Callout4 is a different type of callout, with a solid background color. Solid color callouts must bleed off the side of the page.

The final callout in the Federal Proposal template is a text-only callout set to the medium blue color from the standard Deloitte color palette.

Fonts and new toolbar buttons

Body text has been adjusted to match the Deloitte brand standard for body text, which is 9.5 pt. Arial. As a standard Deloitte template, the fonts have been set to begin at brand standard. But because all federal proposals must be RFP compliant, and because a high percentage of our RFPs call for Times New Roman copy, I have added two new buttons to the Federal Proposal template Quick Access toolbar (seen below).

The Times New Roman button will change all text in the document to Times New Roman (minimum 12-point font size) and the Reset Fonts button will switch everything back, just in case you clicked the first button by accident.

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